The fashion icon Edward Enninful reflects on Modern Britain: 'We Are Less Tolerant Now' Than We Were Decades Ago.
A serendipitous meeting while riding the tube in 1988 transformed the path of a young Ghanaian immigrant to Britain. Discovered for modeling, Edward Enninful was swiftly pulled into the city's vibrant 1990s cultural landscape, moving from model to stylist and, by the age of 18, becoming the fashion director of the iconic i-D.
"That time was the peak of the Young British Artists – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he recalls. "Then Naomi Campbell for a cover, and I understood we’d be great friends. We all hung out across disciplines. Friday bled into Saturday into Sunday. I miss that energy."
While Enninful may seem wistful, he is far from alone. Recently, a wistful romanticisation of the 1990s has become pervasive. Yet over the last thirty years, Enninful believes a profound shift. "I feel, we’re more divided now than we were in the 90s," he says. "The issue extends beyond this country – it’s everywhere."
Shifting Attitudes
This shift is increasingly evident: the resurgence of far-right politics, the pushback against progressive values, and the reinforcement of narrow beauty standards. Where once there was the hope of the Blair era, now a more divisive political force looms as a possible leader. Even, the British flag, once an emblem of national pride, has become contentious again.
According to Enninful, the response has long been to celebrate culture in all its variety. This was the core philosophy behind his seminal issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, featuring a broad spectrum of prominent faces from art.
"Those in a position of influence should employ it," he says, explaining those editorial decisions. "People often debate about immigration; I could not have had this life if Britain were not a welcoming country, if it did not offer my family a refuge and an education. That’s the Britain I always loved. I trust this phase will pass."
The Younger Generation's Awareness
He takes comfort in the next generation: "Their awareness is greater than we were. They analyse systemic issues – I was not even aware what that was."
The beginnings of his career would define a pioneering career marked by boldness and diversity. Enninful set a precedent as the first man, first black man, first openly gay person, and first disabled Black gay man to lead at British Vogue. His time featured landmark covers showcasing people of diverse backgrounds, curvy models, an octogenarian, and individuals from varied communities. Critically, sales grew.
"When you ignore huge sections of the population, it’s more than that you’re not being inclusive – it’s bad for business," he explains.
A New Chapter as a 'Disruptor'
He has established his agency EE72 and its accompanying magazine, 72, his first major project since leaving his previous role. He expresses a desire to continue being a "disruptor".
"My nature is to challenge the established norms. I was brought up in a place where everybody was black – the physicians, the lawyers, the president. Then we arrived in England, penniless, and I was a minority. I was very shy. My teachers said I’d achieve nothing. Me and my brothers were harassed under the suspicion laws … those experiences gave me a dual identity on the inside and the outside."
Defying the popular image of fashion editors as loud and highly strung, Enninful is measured in tone and radiates serenity. His life has included its share of challenges, including well-documented battles with depression and substance use.
He has also faced serious health issues, having had multiple operations on his eyes, resulting in limited vision. "I was in such a difficult period for two years, away from work, anxious I was going to go blind. It’s comparable to PTSD; you just live in fear 24/7. I vowed, if this ever is over, I’m just going to pursue all that I was so afraid to do. I’m not going to confine myself to just being an editor or a fashion person."
A Foray into Curation
This refusal to be typecast has led him beyond the realm that built his career. He is now organising a seminal 1990s exhibition at Tate Britain, featuring work by a host of pivotal artists and photographers from the era. The show, he explains, aims to evoke the decade's creative cross-pollination – and spotlight those who weren't given due recognition at the time.
"Institutions often failed to promote the right artists because they weren't of the traditional credentials," he states.
This venture itself operates on a different business model, forgoing traditional advertising in favour of integrated partnerships. "We ask, what can we do together? Is it an event, a podcast? The magazine is part of a larger creative platform."
An Unstoppable Drive
Today, Enninful operates as one of the world's most powerful cultural influencers. His path, he states, is a demonstration to the power of defying expectations.
What would the Edward of the 90s react to the Edward of today? He chuckles. "He would be astonished, but he’d be pleased. At that time I was anti-establishment. I would not have believed institutions like Tate were necessarily for me."
He reflects. "I never take anything for granted. We were displaced, we fled our country. I almost lost my vision. So fear isn't an option. People have doubted me my entire life. But I am unstoppable once I’ve decided to do something."